Calendar

This special event, specifically designed for marketing and sales professionals, will allow you to intensify your relationships with others and expand your influence in the healthcare marketplace. From the most seasoned to the newest marketing professionals, this event has something for everyone. Due to the COVID-19 pandemic and recommendations from the Governor of Oregon, OHCA is delivering this content to members virtually (online). A recording will be available for those who prefer to watch the content OnDemand. Please note, we are not offering CEUs for OnDemand viewing at this time. 

Event Topics Include:

Building Trust with the Public: Messaging Best Practices for Long Term Care
Presented by Beth Martino, senior vice president of public affairs, AHCA

In this presentation, Beth Martino of AHCA will share best practices for messaging and marketing in long term care, including key findings from a nationwide poll on long term care that focused on how consumers feel about certain imagery, messaging, messengers, and other aspects important to long term care communicators.

Selling Senior Living During, and After, a Pandemic
Michael Marlow, vice president of sales education, Watercrest Senior Living

This session will focus on creating a new perspective and changing the approach to reaching potential residents in long term care settings. The presenter will show attendees how to best utilize a “selling to the individual” model versus a “marketing to the collective” model. The presenter will share field-tested, action-oriented steps, which can be implemented easily to build your census. The presenter will discuss specific strategies to improve occupancy, especially at a time when our industry has been constantly under scrutiny and attitudes about long term care may have shifted.

Investing in Diversity and Inclusion: How DEI and Marketing Efforts Intersect
Presented by Lisa Marie May, senior director and talent acquisitions, Avamere Health Services

Marketing and community relations professionals are in a unique position to advance their community’s diversity, equity, and inclusion (DEI) efforts. In this session, the presenter will showcase how marketing professionals can embrace and amplify diverse voices in their marketing. The presenter will offer techniques for how to communicate DEI efforts to current and prospective residents, family, and staff. She will discuss how to create DEI accessible marketing materials, which are inclusive of BIPOC communities, and use storytelling to connect cultures and community members.

Making Connections: Long Term Care Marketers and Communicators
Presented by Amy Schmidt, manager partner, Retirement Connection Guide 

Making connections and building community are of the upmost importance to community relations professionals in senior living. This has been a challenge in the virtual world and marketing professionals have been innovative in creating connection during the pandemic. In this session, attendees will have the opportunity to connect with each other and build their professional network virtually. Come prepared to meet and discuss hot topics in the profession with other marketing and community relations professionals.